Manfred Bluemel / Zeitgeist Research – Medium

Manfred Bluemel / Zeitgeist Research

Manfred Bluemel / Zeitgeist Research

Easier Budgeting for Marketing Research

It’s that time of year again! Time to plan your research for next year — and to convince leadership to give you the budget. One of the…

2 min readNov 17, 2021

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Easier Budgeting for Marketing Research

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Manfred Bluemel / Zeitgeist Research

FinTech Brokerages’ Brand Strength

Commission-free stock brokerage app Robinhood has been in the news lately. First, its members used their market power to manipulate the…

3 min readAug 30, 2021

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Manfred Bluemel / Zeitgeist Research

A Better B2B Customer Satisfaction Metric

Measuring customer satisfaction is nothing new. Most companies — and indeed most of the Fortune 1000 — track customer satisfaction in some…

2 min readJul 21, 2021

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A Better B2B Customer Satisfaction Metric

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Manfred Bluemel / Zeitgeist Research

What Message is Your Advertising Sending?

When was the last time you tested messages? Oops! Too late!

3 min readJul 6, 2021

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What Message is Your Advertising Sending?

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Manfred Bluemel / Zeitgeist Research

Customer Decision Journey: Defining Your CPIs (Customer Performance Indices)

The Consumer Decision Making Journey and the ways companies can influence it has exploded with the influx of new channels such as…

3 min readJun 1, 2021

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Customer Decision Journey: Defining Your CPIs (Customer Performance Indices)

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Manfred Bluemel / Zeitgeist Research

Do you know why you’re losing out to competitors?

Many companies do not regularly conduct an analysis on why they won or lost a sale. Part of the reason for that is, once you’ve won the…

5 min readMay 28, 2021

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Do you know why you’re losing out to competitors?

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Manfred Bluemel / Zeitgeist Research

Breaking the Norm with Ad Research

If you are not testing your advertising, you are not alone. Research has shown that many businesses do not formally test their advertising…

4 min readMay 17, 2021

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Breaking the Norm with Ad Research

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Manfred Bluemel / Zeitgeist Research

Addressing Microaggressions: The Next Step in Diversity, Equity, and Inclusion Policy for…

Diversity in the United States has been steadily increasing. Both in the workforce and the customer base, people are more diverse, in…

4 min readMay 10, 2021

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Addressing Microaggressions: The Next Step in Diversity, Equity, and Inclusion Policy for…

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Manfred Bluemel / Zeitgeist Research

Drive New Client Acquisition With Smart Segmentation Analysis

Segmentation analysis is one of the most powerful marketing tools available. It used to be that segmentations were durable: you only…

4 min readMar 23, 2021

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Drive New Client Acquisition With Smart Segmentation Analysis

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Manfred Bluemel / Zeitgeist Research

Improving B2B Sales Success with Win-Loss Analysis: 6 Important Tips

True Story: A major sample provider declined to allow a marketing research company owner to pay for purchases with a credit card to earn…

4 min readFeb 18, 2021

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Improving B2B Sales Success with Win-Loss Analysis: 6 Important Tips

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Manfred Bluemel / Zeitgeist Research

Manfred Bluemel / Zeitgeist Research

Manfred Bluemel is the CEO and Founder of Zeitgeist Research, a full-service boutique consumer insights and market research agency.

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