Commission-free stock brokerage app Robinhood has been in the news lately. First, its members used their market power to manipulate the value of the GameStop stock, launching a stock-trading mania that took Wall Street by surprise. That mania backfired on Robinhood. The central Wall Street clearinghouse mandated Robinhood achieve a…

Measuring customer satisfaction is nothing new. Most companies — and indeed most of the Fortune 1000 — track customer satisfaction in some standardized form: overall satisfaction, NPS, and most often apply advanced analytics and modeling to identify the most critical satisfiers and dissatisfiers.

While there is much overlap in customer…

When was the last time you tested messages? Oops! Too late!

It’s probably happened to most of us. You’re watching television, and an advertisement comes on. “Whoa,” you think, “why are those people so close together? Why aren’t they wearing masks?” I call it PPSD (post-pandemic stress disorder).

Jokes aside, our perceptions about the way the world is and should work…

If you are not testing your advertising, you are not alone. Research has shown that many businesses do not formally test their advertising before launch. There are probably many reasons why businesses are not using testing and experimentation to maximize ad performance. There may be prejudices against ad testing that…

Manfred Bluemel / Zeitgeist Research

Manfred Bluemel is the CEO and Founder of Zeitgeist Research, a full-service boutique consumer insights and market research agency.

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